Privacy policy

Last updated: October 2026

NECHELI JEWELLERY LLP, operating under the brand Necheli (“Necheli,” “we,” “us,” or “our”), respects your privacy and is committed to handling your personal information responsibly.

This Privacy Policy describes how we collect, use, disclose, store, and otherwise process personal information when you visit our website, make a purchase, create or use an account, communicate with us, or otherwise interact with Necheli and our services.

Our online store is powered by Shopify. Depending on how you interact with our website, Shopify and other service providers may also process your personal information in connection with providing their services to us.

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy, subject to rights available to you under applicable law.

1. Information We Collect

The personal information we collect depends on how you interact with Necheli.

We may collect information that you provide directly to us, information generated through your use of our website, and information received from service providers or other third parties.

Information You Provide to Us

This may include:

  • Name

  • Billing address

  • Shipping address

  • Email address

  • Telephone number

  • Order information

  • Account information

  • Product preferences

  • Customization requests

  • Communications with us

  • Return or refund requests

  • Reviews or other content you voluntarily submit

  • Information necessary to provide customer support

When necessary to process an order, we may also receive information associated with your selected payment method. Payment card and other payment information may be processed directly by Shopify, payment processors, banks, or other payment service providers rather than stored directly by Necheli.

2. Information Collected Automatically

When you visit or interact with our website, certain information may be collected automatically through cookies, pixels, log files, and similar technologies.

This may include:

  • IP address

  • Device information

  • Browser type

  • Operating system

  • Network information

  • Website pages viewed

  • Products viewed

  • Referring website or source

  • Search activity

  • Cart activity

  • Checkout activity

  • Approximate location derived from IP address

  • Dates and times of website interactions

  • Other technical or usage information

This information helps us operate our website, understand how customers use it, maintain security, improve functionality, and measure the effectiveness of our services and marketing.

3. Information We Receive From Third Parties

We may receive personal information from third parties that help us operate Necheli, including:

  • Shopify

  • Payment processors

  • Shipping and logistics providers

  • Analytics providers

  • Advertising and marketing platforms

  • Fraud prevention and security providers

  • Customer support providers

  • Applications integrated with our Shopify store

  • Social media platforms, where applicable

Information received from these providers is handled in accordance with this Privacy Policy and applicable law.

4. How We Use Personal Information

We may use personal information to:

  • Process and fulfill orders

  • Process payments

  • Arrange shipping and delivery

  • Provide order confirmations and updates

  • Communicate Ready to Ship or Preorder information

  • Process approved returns and refunds

  • Respond to customer inquiries

  • Provide customer service

  • Maintain customer accounts

  • Provide requested product customization

  • Detect and prevent fraud or misuse

  • Protect our website, customers, and business

  • Maintain records of transactions

  • Comply with tax, accounting, regulatory, and legal obligations

  • Improve our website, products, and customer experience

  • Understand website usage and customer preferences

  • Measure the performance of our website and marketing

  • Send marketing communications where permitted

  • Personalize certain website or marketing experiences where permitted

  • Enforce our Terms of Service and other policies

  • Establish, exercise, or defend legal claims

We may also use information for other purposes disclosed to you when the information is collected or as otherwise permitted by applicable law.

5. Order Processing and Fulfillment

When you place an order with Necheli, we use the information you provide to process and fulfill your purchase.

This may require sharing relevant information with service providers involved in completing the transaction, including payment processors, shipping carriers, logistics providers, technology providers, and other vendors necessary to fulfill your order.

For international shipments, certain information may also be provided to customs authorities, customs brokers, logistics partners, or other parties where required to facilitate import and delivery.

6. Shopify

Our online store is powered by Shopify.

Shopify provides the ecommerce infrastructure through which we offer our products and services online and may process personal information in connection with your use of our store.

Shopify's handling of personal information may also be governed by its own privacy terms and policies.

We encourage customers to review Shopify's privacy information if they would like to understand more about how Shopify processes information through its services.

7. Payments

Payments made through our website may be processed by Shopify and/or third-party payment providers.

Depending on the payment method selected, your payment information may be provided directly to the applicable payment processor, financial institution, or payment service provider.

Necheli does not necessarily receive or store your complete payment card information.

Payment providers process information according to their own privacy and security practices and applicable legal requirements.

8. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, local storage, and similar technologies.

These technologies may be used to:

  • Operate essential website functions

  • Remember preferences

  • Maintain shopping cart functionality

  • Facilitate checkout

  • Understand website traffic

  • Analyze website performance

  • Improve the customer experience

  • Prevent fraud

  • Measure advertising effectiveness

  • Support marketing and personalization where permitted

Some cookies are necessary for the website to function properly. Others may be optional depending on your location and applicable privacy laws.

Where required, we provide choices regarding non-essential cookies or similar technologies.

Your browser may also allow you to block or delete cookies. Disabling certain cookies may affect the functionality of our website.

9. Marketing Communications

Where permitted by applicable law, we may use your contact information to send you communications regarding:

  • New arrivals

  • Product launches

  • Restocks

  • Preorders

  • Promotions

  • Special offers

  • Events

  • Other Necheli news or updates

You may unsubscribe from marketing emails using the unsubscribe option provided in the communication.

Unsubscribing from marketing communications does not prevent us from sending transactional or service-related communications, such as order confirmations, shipping updates, account notices, or communications necessary to address an order or customer-service request.

10. Advertising and Analytics

We may use analytics, advertising, and marketing services to understand how visitors interact with our website and to measure or improve our advertising.

Depending on our configuration and your location, these providers may collect or receive information through cookies, pixels, or similar technologies.

Where required by applicable law, we will obtain consent or provide applicable privacy choices before using information for certain advertising or tracking purposes.

11. How We Disclose Personal Information

We do not disclose personal information indiscriminately.

We may disclose information where reasonably necessary to operate our business, provide our services, complete transactions, or comply with applicable law.

Recipients may include:

  • Shopify

  • Payment processors

  • Banks and financial institutions

  • Shipping and logistics providers

  • Customs and import authorities

  • Technology providers

  • Website hosting and infrastructure providers

  • Analytics providers

  • Marketing and advertising providers

  • Customer support providers

  • Fraud prevention and security providers

  • Professional advisers, including accountants and legal advisers

  • Government authorities or regulators where legally required

We may also disclose information in connection with a business restructuring, merger, financing, acquisition, sale of assets, or similar transaction, subject to applicable legal requirements.

12. Sale or Sharing of Personal Information

Necheli does not sell personal information for money in the ordinary meaning of the word “sell.”

However, certain privacy laws define terms such as “sale,” “sharing,” or “targeted advertising” broadly enough to include some advertising or analytics activities involving third parties.

Where applicable law gives you rights concerning such activities, we will provide the choices required by that law.

13. International Processing and Transfers

Necheli is based in India and serves customers who may be located in other countries.

Our service providers, including Shopify and other technology, payment, analytics, logistics, or marketing providers, may process information in countries other than the country where you live.

As a result, your personal information may be transferred to, stored in, or processed in jurisdictions with privacy laws that differ from those in your country.

Where required by applicable law, appropriate measures will be used in connection with international transfers of personal information.

14. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

  • Fulfill orders

  • Maintain transaction records

  • Provide customer support

  • Meet accounting and tax requirements

  • Resolve disputes

  • Prevent fraud

  • Enforce agreements

  • Comply with applicable legal and regulatory obligations

Retention periods may vary depending on the nature of the information and the reason it was collected.

When information is no longer reasonably required, we may delete, anonymize, or otherwise dispose of it in accordance with applicable requirements.

15. Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, misuse, or loss.

However, no website, electronic transmission, database, or storage system can be guaranteed to be completely secure.

Customers are responsible for protecting account credentials and should contact us if they believe their account or information has been compromised.

16. Your Privacy Rights

Depending on where you live, applicable privacy laws may provide you with certain rights regarding your personal information.

These may include the right to:

  • Request access to personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of certain personal information

  • Request information about how your data is processed

  • Withdraw consent where processing is based on consent

  • Object to or restrict certain processing

  • Opt out of certain marketing communications

  • Exercise applicable rights concerning targeted advertising, sharing, or similar activities

  • Request portability of certain information

  • Lodge a complaint with an applicable regulatory authority

These rights are not absolute and may be subject to legal exceptions, verification requirements, or retention obligations.

To submit a privacy request, contact us at contact@nechelijewellery.com.

We may request information reasonably necessary to verify your identity before fulfilling a request.

17. Children's Privacy

Our website and products are intended for a general consumer audience and are not directed specifically to children.

We do not knowingly collect personal information directly from children in circumstances prohibited by applicable law.

If you believe a child has provided personal information to us inappropriately, please contact us at contact@nechelijewellery.com so we can review the matter.

18. Third-Party Websites and Services

Our website may contain links to third-party websites, social media platforms, payment services, applications, or other services.

We do not control the privacy, security, content, or practices of independent third parties.

We encourage you to review the privacy policies of third-party services before providing personal information to them.

19. Social Media

If you interact with Necheli through social media, the applicable social media platform may collect and process information independently according to its own privacy practices.

Information you choose to make public through social media may be visible to other users.

Please exercise appropriate care when posting personal information publicly.

20. Customer Reviews and User-Submitted Content

If you voluntarily submit a review, photograph, testimonial, comment, or other content for publication, information you choose to include may become publicly visible.

Please do not submit personal information that you do not want displayed publicly.

Where required, we will obtain appropriate permission before using customer-submitted photographs, testimonials, or similar materials for promotional purposes.

21. Legal Requirements and Protection of Rights

We may preserve, use, or disclose personal information when reasonably necessary to:

  • Comply with applicable law

  • Respond to lawful requests or legal process

  • Comply with tax or regulatory obligations

  • Protect the rights, property, or safety of Necheli, our customers, or others

  • Investigate suspected fraud or unlawful activity

  • Enforce our agreements and policies

  • Establish, exercise, or defend legal claims

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, technology, legal requirements, or business operations.

When we update this Privacy Policy, we will publish the revised version on our website and update the Last updated date.

Where required by applicable law, we may provide additional notice regarding material changes.

23. Contact Us

For questions about this Privacy Policy, our privacy practices, or requests concerning your personal information, please contact:

NECHELI JEWELLERY LLP
Operating under the brand Necheli

Email: contact@nechelijewellery.com
Phone: +91 7842 696 799

Principal Place of Business:
1st Floor
MPM Time Square Mall
Road Number 1, Banjara Hills
Hyderabad, Telangana 500034
India

GSTIN: 36AAYFN5394E3ZJ

For privacy-related requests, please use the subject line “Privacy Request” where possible.